adidas | paris Olympics
Pressure is inevitable when you spend your life training for a single decisive moment in front of the entire world. Our campaign celebrates the power of self-belief in the face of that pressure.
Role: lead creative / art director
Copywriter: Toby Castle-Smith, Nick Bristow / CD: Darren Cronje, James Andrews, Simone Di Laus, Thomas Jullien / Producer: Rosemarie Praaning, Annelien Orbie / Director: Matt Baron / Photographer: Robbie Lawrence
Each athlete had their own individual key visual set as well as a film extended from the campaign hero content.
